4: developing advert campaign & planning for pitch. Part A

DIGGIT!

Location: tower ramparts & Wetherspoons

Time of day: night/early evening

Characters: 3 guys, a bouncer, and a girl

Target Audience: 14-18 year old boys

Advert

The 3 lads are waiting to get into the club, when they get to the door they’re refused entry by a bouncer. They all decide to go home; two leave whilst one goes to the bus stop across the road. After looking at what time the bus comes he goes to get a drink from the machine outside the shopping centre.

The boy gets his drink and after drinking it he needs to go to the toilet so goes round the corner. When he comes back we see he has changed and is now much older looking. Deciding to try his luck at the club again, he gets back in the queue this time he goes right on in.

Fade to black.

We see the boy looking worst for wear in bed, when he turns over we notice that he is not alone with the back of a girls head clearly visible. The boy goes back to sleep with a massive grin on his face.

We then go to a clear shot of the drink on his bed stand, with the two in bed out of focus in the background.

Product

• Tall and slim aluminium can e.g. red bull can
• Logo

 - Font: Mistral

   Colour: dark brown and light orangey brown.

   Background colour: black

• Energy drink
• slogan: 

X-CO

Location: Skate Park

Time of day: afternoon

Characters: El Hombre, and 4 boys

Target Audience: 14-18 year old boys

Advert

A group of guys are trying to do tricks on skateboards but are failing miserably; one guy is doing so bad he stacks and falls right on his face.

Embarrassed he gets up to leave, just as he is reaching for his skateboard it is handed to him by a mysterious stranger with leather glove on.  The stranger skates off and starts doing all these tricks much to the amazement of everyone else who has stopped skating and turned to watch the mysterious guy. As El Hombre does all of his tricks it freezes on him and it animates the image of his freeze before unfreezing and seeing him do the next trick. El Hombre eventually stops and skates back to where the guy was standing then hands him an X-Co drink before skating off.

We see the guy open the bottle then it flashes to a shot of him actually doing a trick which then freezes and the bottle comes on screen with the slogan X-Co: Its a shockwave to your brain.

Product

• 500ml aluminium can
• Logo

 - Font: Scrapped Knee
- Colour: dark blue on a white background

• Energy drink
• X-CO: its a shockwave to the brain

 Other
Potential song: Noots by Sum 41